Generative Engine Optimization (GEO)
Become visible in artificial intelligence engines
What is Generative Engine Optimization?
TheGEO (Generative Engine Optimization)is the new generation of search engine optimisation.
WhileSEOoptimises your site forGoogle, theGEOoptimises your content forAI-based search engines: ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.
These engines no longer just list links: theydirectly generate answersfrom the sites they deem most reliable.
👉 Your goal is toensure that your brand is mentioned and used by AIwhen a user asks a question related to your business.
Why your business should invest in GEO
AI engines are becoming thenew gateway to the web.
Users no longer “search”, they “ask”.
The concrete benefits of GEO
Being directly cited in responses generated by AIs
Increasing awareness and trust around your brand
Anticipating the decline of traditional organic traffic due to AI
Maintaining your visibility on Googleandin conversational engines
Better structuring your content for the future of the semantic web
Our GEO methodology in 5 steps:
We combineadvanced SEO, semantic AIandgenerative model analysisto position you in AI engine responses.
1 GEO & SEO Audit
Analysis of your current presence in traditional and generative engines.
Study of potential citations across all social networks.
2 Semantic optimisation
Rewriting content in conversational language.
Integration of natural question-and-answer (AI-ready FAQ).
3 Data structuring
Adding Schema.org tags, enriched metadata, author, context.
Creating pages ready to be understood by AI models.
4Strengthening authority
Creating expert content (articles, studies, industry guides)
Distributing on LinkedIn, Medium, and recognised platforms
5 GEO monitoring and surveillance
Monitoring AI engines to verify your citations
Continuous updates according to LLM algorithms
Notre méthodologie chez LPLG
Analysis
We start with a thorough analysis of your needs and business processes. Then, we identify the applications that meet your requirements. Finally, we provide you with a detailed presentation of how to use Odoo.
Migration
We migrate your data and install Odoo so that it is ready to use. The goal is to start with a clean and secure foundation, tailored to your environment.
integration
We integrate Odoo into your daily processes. Where relevant for you, our experts customize and adapt the tool to match your specific needs, while prioritizing the standard features of Odoo as much as possible.
optimization
Is Odoo in place? That's where it all begins. Our experts will support you in transforming your workflows, increasing efficiency, and fully leveraging your solution.
GEO services offered by LPLG
1
GEO audit
Analysis of your site according to AI criteria
2
AI content optimisation
Rewriting, structuring, and adding FAQs
3
Internal GEO training
Integrate GEO into your strategy
4
GEO monitoring and tracking
Monthly tracking of AI citations
4
Creation of GEO-ready content
Articles, landing pages, and AI-optimised product sheets
Why choose LPLG?
Belgian agency specialised inSEO, AI and Odoo integration
Technical and marketing skills combined to optimise online presence and integrate business management applications.
Continuous monitoring ofAI trends and generative engines
Tailored support for SMEs, lawyers, architects, e-commerce and trainers
LPLG helps you tomake your brand understandable and visible to artificial intelligences.
Example of a use case
A GEO-optimised law firm, when a user asks ChatGPT:
The future of SEO starts now
TheGEOis not an option, it is a natural evolution of SEO. Companies that adapt to it today will bethe visible leaders in AI engines tomorrow.
Contact LPLG for afree GEO auditand discover how your business can becomeranked in artificial intelligence engines.
FAQ
Questions?
TheGenerative Engine Optimization(GEO) is a new approach to digital SEO that involvesoptimising a website for AI-based search engines(ChatGPT, Gemini, Perplexity, Copilot, Claude, etc.).
Unlike traditional SEO, which targets Google, GEO aims to make your contentunderstandable, credible, and usable by AIsso that they cite it in their responses.
TheSEO(Search Engine Optimization) optimises positioning in Google search results.
TheGEO, on the other hand, optimises thepresence in AI-generated responses.
👉 In summary:
SEO = “To appear in search results.”
GEO = “To be cited in the response generated by an AI.”
Because usersno longer just use Google to search: they ask questions directly to ChatGPT or Perplexity.
Businesses that are visible in these responses benefit from anew form of visibility and authority..
GEO allows you topreserve and grow your traffic, even if direct clicks on Google are decreasing.
All businesses that depend on their online visibility:
Law firms, architects, trainers, marketing agencies, e-commerce, B2B companies, etc.
But also those that want to be perceived asexperts in their fieldby AI models.
There are now GEO tools and audits that allow you to:
check if your site is mentioned by ChatGPT, Perplexity or Gemini,analyse the,
of your content,evaluate yourcredibility signals
(sources, author, freshness of content).LPLG offers afree GEO audit
to help you measure your visibility.How does the algorithm of generative engines work? pour vous aider à mesurer votre visibilité.
Generative AIs work differently from traditional engines.
They:
Read and analyse millions of web pages.
Understand themeaningof texts (semantic analysis).
Retain reliable and well-structuredsources..
Generate responses based on what they have understood.
Your content must therefore bestructured, clear, informative, and attributable..
The main GEO criteria are:
Clarity of content(natural language, neutral tone, simple sentences).
Semantic structuring(titles, subtitles, lists, FAQs).
Structured data(Schema.org tags, JSON-LD, author, date).
Credibility and transparency(author, sources, legal mentions).
Freshness of content(regular updates).
Domain authority(reputation, backlinks, citations).
LPLG offers acomprehensive support :
Advanced GEO & SEO audit
Content optimisationfor generative AIs
Creation of 'conversational' pagessuitable for ChatGPT
Implementation of structured tags and metadata
Internal trainingfor your marketing teams
Continuous GEO monitoring and tracking
Yes, through several indicators:
Citations or mentionsof your site in AI engines (Perplexity, ChatGPT, etc.)
Evolution of organic and conversational traffic
Analysis of generative queries(questions asked to the AI)
Growth of brand awarenesson networks and authority sources.
No.
TheGEO complements SEO, it does not replace it.
A successful strategy combines:
SEO→ visibility on Google, Bing, etc.
GEO→ visibility in ChatGPT, Gemini, Perplexity, Claude, etc.
The two approaches reinforce each other.
Common tools include:
Perplexity.ai(to see which sources are cited)
ChatGPT / Gemini(to test your appearances)
NeuronWriter, SurferSEO, Frase.io(semantic analysis and natural language)
Schema Markup Generator(structured data)
OpenAI Playgroundorinternal RAG(custom AI tests)
An initial GEO strategy takes on average1 to 3 months, depending on the size of the site and the number of pages to optimise.
Then, amonthly or quarterly follow-upis recommended to stay aligned with the rapid developments in AI.
Yes.
Tools likePerplexityorGeminialready display sources in their responses.
ChatGPT (with browsing) also cites the sites it consults.
Well-optimised companies can thereforegain visibility without going through Google.