Be the source the AI recommends

Yes, and increasingly so. A growing share of searches now goes through AI assistants such as ChatGPT, Gemini or Perplexity, which answer directly instead of pointing to ten links. Brands cited in these answers capture attention and trust; the others become invisible. Positioning yourself now means taking a head start while your competitors are not yet thinking about it.

With a few nuances, yes. These are recent names for one and the same idea: optimising your presence in the answers generated by artificial intelligence, rather than in a simple list of blue links. People talk about GEO (Generative Engine Optimization), GEA, AEO (Answer Engine Optimization) or LLMO. The vocabulary evolves fast; we cover this entire approach, whatever the name used.

SEO (organic search optimisation) optimises your site so it appears high in Google’s links. GEO goes further: it makes artificial intelligences cite your brand as a source in their answers. The first aims for the click, the second aims for the citation and the recommendation. The two are complementary and reinforce each other: a well-ranked site is also a site the AI reads more willingly.

It is a valuable asset, because AI engines rely heavily on content that is already well ranked, clear and structured. But it is not a blocking prerequisite: if your SEO is weak, we work on both at once, laying solid foundations that serve both Google and the AIs. You thus progress on both fronts at the same time, without starting from scratch.

On the main ones on the market: ChatGPT (OpenAI), Google with its AI Overviews and Gemini, Microsoft Copilot, Perplexity and Claude (Anthropic). Each has its own sources and its own way of selecting what it cites. We prioritise the tools your clients actually use and adapt the strategy accordingly, closely following the rapid evolution of this ecosystem.

An AI favours the sources it considers clear, structured, consistent and authoritative on a given subject. It relies on well-organised content, structured data (schema.org), factual information and a solid brand reputation across the web. GEO works precisely on these signals: we make your expertise legible and credible for the models, so they retain you as a reference rather than a competitor.

Yes, partly. We track the presence and citations of your brand in the main AI engines, the evolution of your authority and the consistency of the information they return about you. Measurement in GEO is still less standardised than in classic SEO, but the tools are improving fast. You receive clear reporting and concrete recommendations at every stage.

The first citations can appear within a few weeks, especially if your site is already healthy. But GEO remains in-depth work: a brand’s authority, its recognition by the models and the consistency of its content are built over time, exactly as with SEO. It is a gradual, cumulative investment, not a switch you flip overnight.

Rarely. We systematically start from what exists: we structure your content, add the data and formats the AI understands (FAQ, schema.org, clear and factual pages) and fill the gaps. A complete redesign is only recommended if the technical base is too fragile to evolve. The goal is to optimise your current asset, not to rebuild everything.

Yes, and that is often where it is most profitable. On a specific theme or a local market, the competition to be « the » cited source is far lower than on ultra-generic queries. A well-positioned SME can thus become the reference the AIs recommend in its field, in Belgium as internationally. It is a particularly attractive opportunity for specialised players.

Our support covers the entire cycle: auditing your presence in classic and generative engines, structuring your data and brand entities, creating conversational content and AI-ready FAQs, optimising your authority, then monitoring and tracking citations over time. You benefit from a prioritised action plan, regular reporting and a single point of contact from start to finish.

It all starts with a free audit of your visibility in AI engines: we look at whether and how your brand is cited today. We then present you with a prioritised action plan, tailored to your objectives and your budget. Once launched, we implement the optimisations and track the evolution of your citations, adjusting the strategy over time. The first exchange is free and without commitment.